Insurer
Brought a new data-driven industrial product to market
On behalf of the insurer, guided two manufacturer partnerships to market readiness and trained sales teams from more than twelve European countries and the US.
Business Models
Digital business models that succeed in the market.
We design new business models and services, take them to market and scale them. From the first market analysis to a sales team that’s happy to sell them.
Starting point
Hardware alone is becoming a commodity.
Suppliers from China deliver comparable technology at significantly lower prices. Services, data and new revenue models make the difference.
Companies that build them early retain customers over the entire lifecycle and sell more than a product.
More on this in our blogServices
From first market insight to a scaled business.
We support the entire initiative or individual stages. Always with one aim: a digital offering that succeeds in the market.
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01
Understand the market & customers
Market analyses, customer surveys, competition: what really matters to your customers, and what will they pay for?
We bring domain knowledge and a network, not just methods.
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02
Design the business model
Value proposition, revenue model, business case and partners. Built around the goal and the customer benefit, not the technology.
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03
Position the offering
Clear messages, the right pricing and the right arguments for every audience, internal and external.
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04
Market Launch
Go-to-market, first reference customers, sales and partner enablement. So the launch succeeds.
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05
Scale & change
Bring sales, service and the organization along until the new business stands on its own.
What we design
Business models with a digital core.
Whether it’s a new product or a new revenue model for existing technology: we know the patterns that work, and their pitfalls.
- 01Digital PlatformsBring providers, customers and partners together and put data to use.
- 02Digital ProductsSoftware and applications that generate revenue on their own.
- 03Digital ServicesAdd-on services around existing products.
- 04Remote ServicesMonitoring, diagnostics and support from a distance.
- 05Predictive ServicesSpot and fix problems before they occur.
- 06As-a-ServicePerformance instead of equipment, paid on a recurring basis.
- 07Pay-per-UseBilling based on actual usage.
- 08Outcome GuaranteesCommit to outcomes and secure them together with partners.
Our role
We don’t develop software. We clarify what should be built and why: goals, value, revenue model and organization. Your IT teams or specialized partners handle the technical implementation. We make sure everyone works toward the same goal.
Orchestrating ecosystems
Digital business models rarely succeed alone.
Manufacturers, financiers, insurers, service partners and sales channels have to work together. We bring them to one table and design the model so that every partner sees its own benefit.
- 01Clarify roles and valueWho brings what, who earns from what, who carries which risk?
- 02Win partnersFrom the first conversation to a joint proof of value.
- 03Enable partnersMaterials, training and talking points that partners use to sell the offering.
From our projects
Why clients bring us in.
Our clients remain confidential. Two examples from our business model work.
Bank
Entrepreneur network as a new offering for business clients
A curated network with invitation-only membership, a community platform and an events program: from concept to day-to-day operation.
Next step
Planning a new digital business model?
Tell us where you stand. In the first conversation, we’ll work out which stage comes next and how we can help.
